Monday, January 23, 2012

Lecture 6: Twitter & Agriculture, Life & Environmental Sciences

Image from the article below via Government Technology
Have a read of this article by , pertinent to today's lecture:



"There’s so much misinformation out there about farming and what farmers do. A lot of people have lost track of where their food comes from,” said Dino Giacomazzi, a fourth-generation dairy farmer in central California who travels around the country training farmers on social media use. He also has a popular blog, Facebook page and Twitter account (@dairydino) with thousands of farmer followers.
“We invite people onto our farms through the Internet,” he said. “We let people see exactly what it is that we do.”

[...]

A recent conference on farmers and social media hosted by the University of California, Davis, brought 80 attendees, including www.agchat.org president Jeff Fowle, who currently has more than 25,000 Twitter followers.
Earlier this year, he and a group of farmers created the AgChat Foundation, a nonprofit designed to empower more farmers to leverage social media as a tool. The group hosts weekly discussions on Twitter about various topics and how they affect the agriculture industry.
The foundation hopes to start giving technology scholarships to needy farmers by the time they get back in the fields this spring, donating smartphones, aircards, flipcams, laptops, iPads and in some cases high-speed Internet.
The goal, the foundation said in an e-mail, “is to encourage more people to interact with farmers and get their questions answered about farming directly from the source.”


Giacomazzi added, “It’s about selling the industry; it’s about saving the lifestyle of these farmers. And we’ll do that at whatever cost to us.”
Today's Outline

•Review of Twitter
•Twitter Search
•Twitter Analytics
•Twitter & its Role in Science
•Activity
•Further Reading: Twitter Guidebook

•Homework



Hashtag Activity:

•With a partner:
•Search #AgChat on Twitter
•Peruse the 10-20 most recent tweets
•Discuss: What do you notice?
–Who is tweeting
–Are there any re-occurring topics?
–Are there citations/links to other sources?
–Do many tweets include (links to) images or videos?



Activity :: Following Meaningful Content

•Find a scientist/farmer/someone in your field on Twitter
•A useful place to start is TweepML and search for “scientists”: http://tweepml.org/search?query=scientists&x=0&y=0
•Or try wefollow: http://wefollow.com/twitter/scientist
•Tell @JessL WHY you chose to follow a particular scientist & HOW their tweets will be meaningful to your studies



Homework:

•Tweet two short reflections on what you learnt today. Think specifically about case studies of how people in science/ag use Twitter.
•Remember to mark all class tweets @JessL and use our #ALES204 hashtag
•Read “Why Twitter Will Endure” - David Carr, NY Times, 2010: http://www.nytimes.com/2010/01/03/weekinreview/03carr.html




Of interest for further reading:


Understanding how Twitter is used to spread scientific messages

Letierce, Julie and Passant, Alexandre and Breslin, John and Decker, Stefan (2010) Understanding how Twitter is used to spread scientific messages. In: Proceedings of the WebSci10: Extending the Frontiers of Society On-Line, April 26-27th, 2010, Raleigh, NC: US.
[img]PDF (preprint) - Repository staff only - Requires a PDF viewer such as GSviewXpdf orAdobe Acrobat Reader
340Kb
[img]PDF (Final Version) - Requires a PDF viewer such as GSviewXpdf or Adobe Acrobat Reader
1814Kb

Abstract

According to a survey we recently conducted, Twitter was ranked in the top three services used by Semantic Web researchers to spread information. In order to understand how Twitter is practically used for spreading scientific messages, we captured tweets containing the official hashtags of three conferences and studied (1) the type of content that researchers are more likely to tweet, (2) how they do it, and finally (3) if their tweets can reach other communities — in addition to their own. In addition, we also conducted some interviews to complete our understanding of researchers’ motivation to use Twitter during conferences.
Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Twitter, Scientific Communication, Semantic Web Community, Tagging, Science Dissemination
Subjects:Web Science Events > Web Science 2010
ID Code:314
Deposited By:W S T Administrator
Deposited On:15 Mar 2010 10:09
Last Modified:25 Oct 2011 16:57

5 comments:

  1. I think what Giacomazzi (@dairydino) is doing for a variety of farmers is innovative and impressive. After seeing the problems that stemmed from a 2008 proposition in California, he decided to improve the transparency and decrease misinformation issues. The creation of the AgChat Foundation provides help and financial support for farmers looking to become better, worldy communicators. It is awesome that this has encouraged farmers to create their own twitter and/or social media accounts, to firsthandedly speak about what they are doing, and have the ability to defend themselves against false claims made against them and their business. I wasn't aware of how crucial twitter is to maintaining or tearing down companies and people of influences reputation.

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  2. I found it difficult to be able to find someone who I would actually want to follow because most of the scientists I looked for weren't doing research in fields that actually spark my interest. I was able to find one who posts monthly digests on health,and medicine but there was nothing I could find relating to nutrition or fitness and that aspect of health.

    The article by David Carr kind of spoke to me in some ways because I never really knew anything about Twitter before this class and am now realizing that it is a good way to help me both acedemically, as well as help my career.

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  3. The "Twitter Guide Book" posted for further reading was a really great resource. There was so much information about what I thought to be a seemingly pointless site before taking this course. The influence of Twitter is far more vast than I could have ever imagined and ALES204 has opened my eyes to this. There were so many different topics to learn about in this reading, from Twitter basics to using Twitter for branding, customer service as well as other business tools. It is amazing the variety of areas of life (especially professional life) that Twitter is now incorporated into. There is also a fun section about Twitter language in this reading. I have already learned so much about how influential social media networks can be in the professional world and it is only the beginning of the semester. I hope that I do not become a 'tweetaholic' by the time this course is done!

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  4. A couple weeks ago, I used twitter for an event at work. I work at a golf course every summer and this year we had a booth at the Northern Alberta Golf Consumer Show. Learning how to use twitter effectively in this class, allowed me to draw customers to come to our booth so I could show them all the great things our course offers and some people even told me they came because they saw my tweets I directed at the golf courses twitter account and hash tags I used.My boss was impressed with the positive media attention I provided for the golf course with simple tweets about us and the show. It was a great weekend and I got to meet some cool people and signed up new customers just because I learnt how to use hash tags to follow an event in this lecture!

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